Rubber Band Model of Communication Essay Example | Topics and Well Written Essays - 750 words

Rubber Band Model of Communication - show ExampleThe first scholar who attempted a converse model is Aristotle. Aristotelian view of conversation influenced the perspectives of communication thinkers until the mid twentieth century. In the late 1940s, and through the 1950s and 1960s, a number of brand-new communication models were advanced, most of them preserving the basic themes of the Aristotelian perspective. Later in 1949, Claude Shannon and Warren Weaver published a model that they called the Mathematical Model of Communication. and later in 1954 he proposed an interactive model. In 1960 Berlo proposed the SMCR model. These models were considered the major analog models of communication.and Beckers Mosaic Model (1968). The others that invited attention of communication experts included the multidimensional models. The major contributions were Functional Model by Ruesch and Bateson (1951) and Transactional Model by Barnlund (1970). All these models contributed only to furth er the discussions and research of communication and proved different points of the communication theory process. (Jones & Jones, 1997)The Rubber Band Model of communication, as the term denotes uses the analogy of a natural arctic flock. The lively space of the rubber band is used to explain the communication process. ... The Rubber Band Model can be explained with the following diagrams.The figures Fig.1 and Fig.2 show the communication process as proposed by the Rubber Band model. Fig.1 shows a stretched rubber band. The black portion is the order of rubber band and the dotted lines show it in the stretched position. If we consider the piece of rubber band as the message transmitted by the sender the stretched portion explains the transmission of the message. The elastic property of the rubber band can be attributed to the nature of the message, transmission process and the channel. If stretched further, the message will reach a different receiver. It requires a more elast ic material (a strong rubber band or a lengthy one) to stretch to a considerable length. The process of communication is similar. If the message has to be reached to a wider audience it has to be powerful, or in other words a mediated communication has to take place which occurs only in mass communication. Similarly the stretched rubber band when released (See Fig.2) gets back to the forward destination, which also explains the feedback. Critique of the Rubber Band model of communicationThe Rubber Band model is a dynamic model when compared to the linear models of communication as it proves that message can be send to an think direction. This helps to explain interpersonal communication as well as group communication. The elastic property of the rubber band and its analogy used in the model also explains the mass communication process. The model has importation as it also give explanation for the feedback in communication.The limitation of the model is that it makes the feedback compulsory. Works cited 1. Marsha Jones and Emma